Moore, Geoffrey A.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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ISBN 13:: 9780062292988
author:: Moore, Geoffrey A.
format:: Paperback
publisher:: HarperBusiness
language:: English
Publication Year:: 2014
Pages:: 288
Dimensions:: 13.5 x 1.7 x 20.3 cm
Genre:: Business, Finance & Law, Sales & Marketing, Brands & Corporate Identity,
Condition:: New
Availability:: Item usually sent within 10 working days

£18.34

Current Stock: 5

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Description

Description

Crossing the Chasm, 3rd Edition: Bringing Cutting-Edge Products to Mainstream Markets In the Technology Adoption Life Cycle, a significant gap exists between early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology offers improvements in productivity. This gap presents a challenge for innovators and marketers, who must find ways to narrow it and accelerate adoption across every segment. This third edition of Crossing the Chasm brings the book up to date with new insights and findings, including dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current research on technology adoption models for high-tech consumer markets. The book also includes two new appendices, providing further context and connection to Moore's subsequent work. By understanding the realities of high-tech marketing and the Technology Adoption Life Cycle, businesses can develop effective strategies to bring cutting-edge products to mainstream markets.

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