Schwab, Victor O.

How to Write a Good Advertisement

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ISBN 13:
9781626549623
author:
Schwab, Victor O.
format:
Paperback
publisher:
Echo Point Books & Media
language:
English
Publication Year:
2013
Pages:
246
Dimensions:
17.02 x 1.27 x 24.38 centimetres
Genre:
Business, Small Business, Business,
Condition:
New
Availability:
Item usually sent within 5 working days
£18.76

Description

Effective Advertising Starts with Clear Words. Every business and organization relies on words that grab attention and encourage action. However, not everyone is born with the talent to craft compelling copy. Fortunately, studying the best practices can help anyone improve their skills. Victor O. Schwab's guide to writing effective advertisements has stood the test of time. In this concise book, he explains how to create ads that get attention, build credibility, and drive sales. With practical advice and examples, you'll learn how to craft powerful headlines, build winning layouts, and test ad effectiveness.

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