Schwab, Victor O.
How to Write a Good Advertisement
- ISBN 13:
- 9781626549623
- author:
- Schwab, Victor O.
- format:
- Paperback
- publisher:
- Echo Point Books & Media
- language:
- English
- Publication Year:
- 2013
- Pages:
- 246
- Dimensions:
- 17.02 x 1.27 x 24.38 centimetres
- Genre:
- Business, Small Business, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Effective Advertising Starts with Clear Words. Every business and organization relies on words that grab attention and encourage action. However, not everyone is born with the talent to craft compelling copy. Fortunately, studying the best practices can help anyone improve their skills. Victor O. Schwab's guide to writing effective advertisements has stood the test of time. In this concise book, he explains how to create ads that get attention, build credibility, and drive sales. With practical advice and examples, you'll learn how to craft powerful headlines, build winning layouts, and test ad effectiveness.