Meredith Niles, Omar Mahmoud, Bernard Ross. Madeleine Croucher
Change for Better
- ISBN 13:
- 9781399900133
- author:
- Meredith Niles, Omar Mahmoud, Bernard Ross. Madeleine Croucher
- format:
- Perfect Paperback
- publisher:
- MC Consulting
- language:
- English
- Publication Year:
- 2021
- Pages:
- 1000
- Dimensions:
- Height: 1 Length: 9.1 Width: 6.3 Inches
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Change for Better brings together 17 global case studies to share experiments in applying behavioural science to fundraising. A comprehensive guide to the new science of fundraising, this book covers a range of situations and settings.
It offers a radical new framework to create powerful supporter journeys, as well as insights into the ethical issues in behaviourally-informed fundraising. The book also features detailed worldwide case studies, each with its methodology and results explained carefully.
For fundraisers looking to improve their strategies, this book provides a valuable resource, including a glossary of key terms in behavioural science and a list of free resources available for securing support.
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