Worstell, Dr Robert C.
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
- ISBN 13:
- 9781387028085
- author:
- Worstell, Dr Robert C.
- format:
- Paperback
- publisher:
- Lulu
- language:
- English
- Publication Year:
- 2017
- Pages:
- 110
- Dimensions:
- 22.9 x 15.2 x 0.7 centimetres (0
- Genre:
- Business, General, Wirtschaft,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius by Dr. Robert C. Worstell Discover the secrets of successful copywriting with this comprehensive guide, based on the lectures and writings of advertising genius Eugene Schwartz. Learn how to create ads that outperform the competition, identify your target audience's desires, and craft messages that resonate with even the most skeptical customers. By applying Schwartz's timeless principles, you'll be able to sell your products more effectively and build a loyal customer base. This book brings together the best of Schwartz's work, providing a wealth of practical advice and insights into the art of copywriting. With its accessible and engaging approach, it's an essential resource for anyone looking to improve their marketing skills and achieve greater success in their business.
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