Martin Lindstrom

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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ISBN 13:
9780749465049
author:
Martin Lindstrom
format:
Paperback
publisher:
Kogan Page
language:
English
Publication Year:
2012
Pages:
288
Dimensions:
23.4 x 15.4 x 2.4 cm
Genre:
Marketing Textbook
Condition:
New
Availability:
Item usually sent within 7 working days
£26.45

Description

Marketing visionary Martin Lindstrom reveals the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. In Brandwashed, he exposes how today's global giants manipulate our minds to persuade us to buy. Lindstrom draws on his own industry experience, exposing shocking details such as how advertisers target children at a young age, how marketers stoke public panic over diseases and extreme weather events, and how certain companies make their products chemically addictive. This insider's look provides eye-opening insights into the tactics used by global giants to obscure the truth and manipulate our minds. With Brandwashed, Lindstrom reveals the full extent of these psychological tricks and traps, providing a shocking and thought-provoking look at the world of marketing and advertising.

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