Christian Rudder
Dataclysm: What our online lives tell us about our offline selves
- ISBN 13:
- 9780007494439
- author:
- Christian Rudder
- format:
- Paperback
- publisher:
- Fourth Estate (7 April 2016)
- language:
- English
- Publication Year:
- 2016
- Dimensions:
- 19.7 x 2.6 x 13 cm
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Dataclysm: How Our Online Lives Reveal Our Offline Selves In a world where we're constantly connected, researchers can now observe human behavior in vast numbers and without filters. Christian Rudder explores how our online actions reflect our offline selves, revealing surprising insights into our personalities, relationships, and identities. From the impact of Facebook "likes" on our lives to the dynamics of collaborative rage on Twitter, Rudder examines the data that's shaping our world. He shows how our personal data is used to predict our behavior, influence our relationships, and even affect our self-perception. With a unique blend of humor and insight, Dataclysm offers a fascinating look at the intersection of technology and human nature.
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