Westen, Drew

The Political Brain: How We Make Up Our Minds Without Using Our Heads

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ISBN 13:
9781586485733
author:
Westen, Drew
format:
Paperback
publisher:
PublicAffairs
language:
English
Publication Year:
2008
Pages:
496
Dimensions:
140 mm X 208 mm
Genre:
Government, Politics
Condition:
New
Availability:
Item usually sent within 4 working days
£14.13

Description

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades, Drew Westen has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists. He argues that the mind is not a cool calculator making decisions based on evidence, but rather a complex system influenced by emotions, values, and personal experiences. In this book, Westen shows how emotions play a crucial role in elections, and how campaigns succeed or fail based on their ability to tap into voters' emotional responses. He examines the evolution of the passionate brain and its impact on American presidential and national elections over the past fifty years.

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