Johnson, Matt
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- ISBN 13:
- 9781950665068
- author:
- Johnson, Matt
- format:
- Hardback
- publisher:
- BenBella Books
- language:
- English
- Publication Year:
- 2020
- Pages:
- 300
- Dimensions:
- 22.9 x 15.2 centimetres
- Genre:
- Nonfiction,Psychology, Social Psychology,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The relationship between our brains and brands is more complex than we often think. Marketing taps into every aspect of our mental lives, influencing our behavior in subtle yet powerful ways. Blindsight reveals how this works, using eye-opening science and engaging stories to explore the neuroscience behind consumer behavior. From the way brands design for emotional responses to the psychology of pain and pleasure, this book offers a deeper understanding of the hidden forces at play. By examining the brain's response to marketing, you'll gain insight into your own psychology and how it shapes your choices as a consumer. This is not just about branding, but about yourself. With Blindsight, you'll develop a sharper understanding of the complex interplay between brains and brands, allowing you to make more informed decisions about the products and services that shape our lives.
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