Hague, Paul
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
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- ISBN 13:
- 9781398608511
- author:
- Hague, Paul
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 272
- Dimensions:
- 23.4 x 15.6 x 1.9 centimetres (0
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Create exceptional customer experience in your B2B business with this practical guide. This new edition explores key topics such as AI and its role in customer experience, as well as customer relationship management. It provides intensely practical advice on planning, mapping, structuring, implementing, and controlling an effective customer experience, tailored to the B2B environment. With newly revised content, including case studies and tactics for building a successful customer experience plan, this guide will help you incorporate AI into your strategy while delivering great customer service.
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