Geddes, Brad
Advanced Google AdWords
- ISBN 13:
- 9781118819562
- author:
- Geddes, Brad
- format:
- Paperback
- publisher:
- Sybex
- language:
- English
- Publication Year:
- 2014
- Pages:
- 704
- Dimensions:
- 24.9 x 19.3 x 3.6 cm
- Genre:
- Business, Finance & Law, E-Commerce, E-business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Mastering advanced Google AdWords techniques is within reach with this fully updated guide. Written by expert Brad Geddes, it provides in-depth insight into AdWords' functionality and advanced features, helping you to create and manage successful pay-per-click marketing campaigns.
The book covers over 50 pages of new material, including changes to the campaign structure, bid modifiers, quality score analysis techniques, and ad extension updates. You'll learn how to craft winning ad copy, optimize for a good quality score, and explore advanced PPC campaign optimization techniques.
With this comprehensive guide, you'll also discover how to use the AdWords Editor, understand Display Network intricacies, interpret reports, and make informed decisions to positively impact your campaigns. Whether you're looking to improve keyword research or test landing pages, this book has everything you need to succeed with Google AdWords.
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