Goldstein, Noah
Yes!: 60 secrets from the science of persuasion
- ISBN 13:
- 9781781257425
- author:
- Goldstein, Noah
- format:
- Paperback / softback
- publisher:
- Profile Books Ltd
- language:
- English
- Publication Year:
- 2017
- Pages:
- 304
- Dimensions:
- 19.8 x 12.9 x 2.1 centimetres (0
- Genre:
- Business, Communication, General
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Discover how small changes can make a big difference in your ability to persuade others. Since its publication in 2007, Yes! has shown that everyday adjustments can significantly impact our powers of persuasion - both at work and at home.
This book reveals remarkable insights into the psychology of persuasion, based on decades of research. It contains dozens of scientifically proven tips to boost your influence, from simple strategies for engaging listeners to fresh secrets of persuasion that can be applied in everyday life.
Featuring ten new chapters of updated research and insights, Yes! provides practical advice on how to increase your influence, whether you're looking to promote yourself, encourage others to take action or achieve a specific goal. With its scientifically backed approach, this book offers valuable guidance for anyone seeking to improve their persuasive abilities.