George S. Day
Wharton on Dynamic Competitive Strategy
- ISBN 13:
- 9780471172079
- author:
- George S. Day
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 1997
- Pages:
- 480
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Wharton on Dynamic Competitive Strategy
This insightful book offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. It provides an excellent framework for formulating dynamic strategies that can anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.
Written by George S. Day and David J. Reibstein, this book is a valuable contribution to the field of strategic planning, making it indispensable reading for any global manager seeking to stay ahead in today's fast-moving competitive landscape.
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