Pettinger, Richard
Competitive Strategy for Dummies
- ISBN 13:
- 9780470779309
- author:
- Pettinger, Richard
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2009
- Pages:
- 384
- Dimensions:
- 19.3 x 3.8 x 23.9 centimetres (0
- Genre:
- Economics
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Get a clear understanding of competitive strategy and how to apply it in your business. This straightforward guide explains the key concepts and tools in simple terms, helping you assess industries, understand competitors, and gain a competitive advantage.
The book covers the foundations of strategy, the five forces of competition, and how to develop a competitive strategy that works for your business. With practical advice on assessing competition, strategic management, and mergers and acquisitions, this guide is ideal for anyone looking to improve their business's competitiveness.
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