Shannon Winnubst
Way Too Cool: Selling Out Race and Ethics
- ISBN 13:
- 9780231172950
- author:
- Shannon Winnubst
- format:
- Paperback
- publisher:
- Columbia University Press
- language:
- English
- Publication Year:
- 2015
- Pages:
- 256
- Dimensions:
- 23 x 15.2 x 1.2 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Shannon Winnubst's Way Too Cool explores how the concept of coolness has evolved in American culture since the 1970s. Initially rooted in post-war black culture as a potent form of resistance to white supremacy, coolness has become increasingly commercialized and watered down. The book examines key events such as the Civil Rights Movement, feminist movements, identity politics, and major social shifts like same-sex marriage and mass incarceration. It argues that the hollowing-out of coolness reflects a broader evasion of issues like racism and ethics in neoliberal society. By tracing the perversion of cool with the erasure of these concerns, Winnubst sounds an alarm for those seeking to preserve resistance in American culture. This book offers a thought-provoking analysis of how our pursuit of coolness can lead to indifference towards values and social justice.