Litosseliti, Lia

Using Focus Groups in Research (Continuum Research Methods)

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ISBN 13:
9780826464729
author:
Litosseliti, Lia
format:
Paperback
publisher:
Continuum International Publishing Group Ltd.
language:
English
Publication Year:
2003
Pages:
112
Dimensions:
138 mm X 216 mm
Genre:
Research methods: general
Condition:
New
Availability:
Item usually sent within 5 working days
£40.43

Description

Using Focus Groups in Research provides a practical guide to this valuable research tool. Lia Litosseliti offers expert advice on planning and organising focus groups, question types, limitations and advantages, data collection and analysis.

This book is ideal for researchers looking to improve their methods and get the most out of focus group discussions. With clear guidance and examples, you can collect high-quality data and make informed decisions.

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