Morgan, David L.

Focus Groups as Qualitative Research (Qualitative Research Methods)

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ISBN 13:: 9780761903437
author:: Morgan, David L.
format:: Paperback
publisher:: SAGE Publications, Inc
language:: English
Publication Year:: 1997
Pages:: 88
Dimensions:: 14 x 0.6 x 21.6 centimetres (0.0
Genre:: Social research & statistics
Condition:: New
Availability:: Item usually sent within 7 working days

£55.19

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Description

Description

Focus Groups as Qualitative Research by David L. Morgan provides a comprehensive guide to conducting focus groups in social science research. First published in 1997, this revised edition offers an updated introduction and discussion of current approaches to focus groups. Morgan's book is a practical resource for researchers, covering topics such as moderator involvement, group size, and the benefits of focus group research. With its clear and informative approach, it provides a thorough understanding of the method and its applications in various disciplines. This revised edition has been updated to meet the evolving needs of social scientists, making it an excellent choice for those looking to explore the potential of focus groups in their research. Suitable for researchers in any discipline, this book offers a valuable resource for understanding the benefits and strengths of focus group research.

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