Carey, Martha Ann/
Focus Group Research
- ISBN 13:
- 9781611322569
- author:
- Carey, Martha Ann/
- format:
- Paperback
- publisher:
- Left Coast Pr
- language:
- English
- Publication Year:
- 2012
- Pages:
- 118
- Genre:
- Social Sciences, Methodology
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Focus Group Research provides a comprehensive introduction to creating and conducting focus group research projects. The authors offer valuable insights into the history of focus groups and best practices for conducting studies using this method. Carey and Asbury also provide guidance on how to conduct fair and accurate analyses, particularly when working with vulnerable or minority groups within a population. This book is an excellent resource for researchers looking to incorporate focus group research into their next project. With its thorough coverage of the subject, Focus Group Research is an ideal starting point for anyone seeking to understand and apply this methodology in their own research.
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