Mcluhan, M
Understanding Media: The Extensions of Man
- ISBN 13:
- 9780262631594
- author:
- Mcluhan, M
- format:
- Paperback
- publisher:
- MIT Press
- language:
- English
- Publication Year:
- 1994
- Pages:
- 392
- Genre:
- Miscellaneous items
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding Media: The Extensions of Man by Marshall McLuhan Thirty years after its initial publication, this reissue of Understanding Media marks a significant moment in the ongoing conversation about the impact of mass media on our society. Originally published in 1964, Marshall McLuhan's groundbreaking work continues to challenge our assumptions about how and what we communicate. In light of the rapid technological advancements and shifting media landscapes of the past few decades, McLuhan's theories remain as relevant today as they were when first introduced. A new introduction by Harper's editor Lewis Lapham provides a fresh perspective on McLuhan's work, reevaluating its significance in the context of contemporary social, political, and technological changes. This edition of Understanding Media offers a unique opportunity to engage with McLuhan's influential ideas and consider their continued relevance in our modern world.