McLuhan, Marshal
Understanding Media:
- ISBN 13:
- 9780415253970
- author:
- McLuhan, Marshal
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2001
- Pages:
- 400
- Dimensions:
- 12.95 x 2.29 x 19.81 centimetres
- Genre:
- Cultural studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding Media: The Extensions of Man by Marshall McLuhan In 1964, Marshall McLuhan predicted a future where electronic media would fundamentally change human society. His ideas, though initially met with skepticism, have since become eerily prescient in our digital age. McLuhan's groundbreaking work explores the impact of various media on our lives and culture. He argues that the message conveyed through these mediums is more important than the medium itself, and that this shift has profound implications for how we live and interact. A thought-provoking and insightful analysis of communication and its effects on society, Understanding Media remains a vital work in understanding the complexities of modern media and their influence on our world.