Gabriel Weinberg, Justin Mares

Traction: How Any Startup Can Achieve Explosive Customer Growth

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ISBN 13:
9781591848363
author:
Gabriel Weinberg, Justin Mares
format:
HardBack
publisher:
Portfolio
language:
English
Publication Year:
2015
Pages:
240
Dimensions:
15.9 x 2.2 x 23.6 cm
Genre:
Business, Finance & Law, Careers, Entrepreneurship
Condition:
New
Availability:
Item usually sent within 6 working days
£20.52

Description

Traction: A Guide to Building Explosive Customer Growth in Any Startup. Building a successful company is hard. Many startups fail because they can't get traction, rather than struggling to build a product. Traction refers to the consistent growth and acquisition of new customers, which makes everything else easier - from fundraising to partnerships. This book teaches you how to achieve traction through nineteen channels, including offline ads, targeted media coverage, and optimized email marketing campaigns. You'll learn how to identify and use these channels effectively, as well as how to improve your search engine rankings and advertising. The authors draw on interviews with over forty successful founders, who share their experiences and insights on building a customer base. By understanding the key principles of traction, you can increase your chances of success in the competitive startup world. By focusing on growth and acquisition, Traction offers a practical and actionable approach to building a thriving business.

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