Marc Stickdorn
This is service design thinking / druk 1: basics - tools - cases
- ISBN 13:
- 9789063692797
- author:
- Marc Stickdorn
- format:
- Paperback
- publisher:
- Bis Publishers
- language:
- English
- Publication Year:
- 2014
- Pages:
- 376
- Dimensions:
- 22.8 x 17.2 x 3.2 cm
- Genre:
- Business, Finance & Law, Business strategy, Business, Finance & Law / Business, Finance, Law, Business & Economics / Strategic Planning, Management & Business: General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
This is Service Design Thinking Basics, Tools, Cases by Marc Stickdorn and Jakob Schneider, published by BIS Publ. in 2012.
As the boundaries between products and services continue to blur, it's time for a new way of thinking: service design thinking. This book brings together 23 international authors and online contributors from the global service design community to share their knowledge, experience, and passion on this emerging field.
With an introduction to service design thinking through five basic principles, case studies, and 25 adaptable service design tools, this book provides a comprehensive resource for both beginners and experienced design professionals. It also explores the current state of service design research and sets service design thinking in a philosophical context.
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