Lewrick, Michael
Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success (Design Thinking Series)
- ISBN 13:
- 9781119983651
- author:
- Lewrick, Michael
- format:
- Paperback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2023
- Pages:
- 400
- Dimensions:
- 24.1 x 19 x 2 centimetres (0.72
- Genre:
- Business, Management, Science,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success
Learn how to create, manage, and measure innovation using the design thinking paradigm. This book provides a simple and straightforward playbook to drive innovation and business results. You'll discover how to strategically employ data analytics, artificial intelligence, and neurodesign to achieve innovation success.
Discover practical tools to measure your firm's success in creating new and interesting products, services, and experiences. Part of the Design Thinking Series, this book is designed for managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders looking to improve their innovation management.
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