Iyengar, Sheena
Think Bigger: How to Innovate
- ISBN 13:
- 9780231198844
- author:
- Iyengar, Sheena
- format:
- Hardback
- publisher:
- Columbia University Press
- language:
- English
- Publication Year:
- 2023
- Pages:
- 250
- Dimensions:
- 21.8 x 14.7 x 3.1 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Think Bigger: How to Innovate Sheena Iyengar's new approach to creative thinking offers a practical method for solving complex problems and innovating in all areas of life. This book presents the theoretical concepts behind the Think Bigger method, which has been developed and taught at Columbia Business School. The method involves a thorough search for relevant examples beyond what you currently know, ensuring that the problem is realistic, ambitious, and meaningful to you. The book guides readers through six major steps, each presented as a teaching session lecture-style and as a chapter in the book. With this practical guide, you can learn how to think bigger and develop innovative solutions to problems. By applying the principles outlined in Think Bigger, you can overcome creative blocks and achieve your goals. This book is ideal for anyone looking to innovate and improve their problem-solving skills.
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