Corbet, Damian
The Social CEO: How Social Media Can Make You A Stronger Leader
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- ISBN 13:
- 9781472984043
- author:
- Corbet, Damian
- format:
- Paperback / softback
- publisher:
- Bloomsbury Business
- language:
- English
- Publication Year:
- 2021
- Pages:
- 320
- Dimensions:
- 19.6 x 12.7 x 2.3 centimetres (0
- Genre:
- Business, Leadership, Computers,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Damian Corbet's The Social CEO explores the role of social media in leadership, highlighting the need for CEOs to 'get social' to survive in the Social Age. By embracing social media, leaders can foster engagement with employees and stakeholders, communicate their organization's objectives and values, and gauge the climate in which they operate. This book provides valuable insights into how social media can be used to gain a competitive advantage, drawing on contributions from industry-recognised experts and practising 'social CEOs' working across various sectors.
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