Leroy Gross, Don Korn
The New Art of Selling Intangibles
- ISBN 13:
- 9781592800681
- author:
- Leroy Gross, Don Korn
- format:
- Paperback
- publisher:
- Marketplace Books, Inc.
- language:
- English
- Publication Year:
- 2003
- Pages:
- 308
- Dimensions:
- 152 mm X 229 mm
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The New Art of Selling Intangibles is a comprehensive guide for financial professionals seeking to master the art of selling intangible products. Written by Leroy Gross and Donald Korn, this book provides a full program of sales techniques specifically designed for financial advisors, stockbrokers, and insurance agents.
Originally published to integrate investment strategies with selling strategies, this book has been thoroughly updated to meet the needs of today's time-pressed professionals. It covers essential topics such as finding prospects, closing deals, and retaining clients, as well as providing practical advice on overcoming common obstacles.
With a focus on helping financial professionals perfect their sales skills, even those who struggle with the process, this book offers practical advice and techniques to boost sales power and income. It includes expert guidance on crafting persuasive sales phrases, closing techniques, and scripts for various situations, as well as strategies for warming up prospects and overcoming common sales challenges.
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