Baxter, Robbie Kellman
The Membership Economy (Pb)
- ISBN 13:
- 9781266057229
- author:
- Baxter, Robbie Kellman
- format:
- Paperback
- publisher:
- McGraw-Hill Companies
- language:
- English
- Publication Year:
- 2023
- Pages:
- 274
- Dimensions:
- 22.9 x 15.2 x 1.5 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Membership Economy (PB) by Robbie Kellman Baxter In today's business world, companies are shifting away from traditional ownership models and towards membership-based formats. This disruptive shift is transforming the way businesses grow their customer base and increase market valuation. By adopting radical new membership models, subscription-based structures, and freemium pricing strategies, smart companies can turn ordinary customers into loyal members for life. This comprehensive guide reveals how to build an online community that customers will love, develop loyalty programs that pay off, and create a self-generating revenue stream. From global giants like American Express and Weight Watchers to smaller dot-com successes, this book shares proven strategies for creating membership programs in various industries, including vacation timeshares, car rentals, video streaming, and Software-as-a-Service.
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