Gorchels, Linda
The Manager's Guide to Distribution Channels
- ISBN 13:
- 9780071428682
- author:
- Gorchels, Linda
- format:
- HardBack
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 2004
- Pages:
- 320
- Dimensions:
- 160 mm X 234 mm
- Genre:
- Sales & marketing
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real-world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
This book offers a practical approach to channel management, helping companies avoid costly mistakes and achieve success in the competitive market place.
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