Bech, Hans Peter Peter
Building Successful Partner Channels: Channel Development & Management in the Software Industry
- ISBN 13:
- 9788793116160
- author:
- Bech, Hans Peter Peter
- format:
- Paperback / softback
- publisher:
- Tbk Consult APS
- language:
- English
- Publication Year:
- 2015
- Pages:
- 224
- Dimensions:
- 15.24 x 1.27 x 22.86 centimetres
- Genre:
- Business, International, Marketing,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Building Successful Partner Channels: A Practical Approach to Global Market Leadership in the Software Industry. Achieving global market leadership through independent channel partners is a common goal for software industry CEOs and sales executives. However, it's rarely achieved. This book provides a tactical approach to reaching this goal, drawing on decades of experience in developing indirect channels. Hans Peter Bech shares his expertise on building a solid network of independent channel partners to optimize sales and marketing activities. With a focus on practicality and effectiveness, the book helps senior executives understand how to work together to achieve global market leadership through the indirect-channel approach.
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