Ries, Eric
The Startup Way
- ISBN 13:
- 9780241197264
- author:
- Ries, Eric
- format:
- Paperback
- publisher:
- Portfolio Penguin
- language:
- English
- Publication Year:
- 2017
- Pages:
- 400
- Dimensions:
- 23.4 x 15.3 x 2.8 centimetres (0
- Genre:
- Business, Communication, Business,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Eric Ries, a pioneer in the field of entrepreneurship, has written a groundbreaking book that challenges conventional management practices. He draws on real-life stories of transformation at some of the world's most successful companies, including General Electric, Toyota, online marketplace, Facebook, Airbnb, and Twilio, to show how the startup ethos can be applied to organizations of all sizes. Ries presents a new framework for entrepreneurial management, one that kick-starts innovation and delivers sustained growth, even in uncertain environments. He argues that by turning teams into startups and inspiring everyone to think like entrepreneurs, companies can overcome bureaucratic obstacles and achieve remarkable results. This book is a worthwhile read for leaders, managers, and entrepreneurs who want to transform their organizations and drive growth.