Dixon, Matthew
The Jolt Effect: How High Performers Overcome Customer Indecision
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- ISBN 13:
- 9780593538104
- author:
- Dixon, Matthew
- format:
- Hardback
- publisher:
- Bantam USA
- language:
- English
- Publication Year:
- 2022
- Pages:
- 272
- Dimensions:
- 23.6 x 15.4 centimetres (0.48 kg
- Genre:
- Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The JOLT Effect: How High Performers Overcome Customer Indecision
By Matthew Dixon and Ted McKenna, Penguin
This book offers a paradigm-shifting approach to overcoming customer indecision and closing more sales. It reveals the surprising truth that high-performing sales reps grasp and their average-performing peers don't: only by addressing the customer's fear of failure can you get indecisive buyers to take action.
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is a playbook for salespeople and sales leaders who want to close the gap between customer intent and action.
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