Gray, Justin
The Go-To-Market Cheat Code: The Secret to Unlocking B2B Growth
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- ISBN 13:
- 9781394292103
- author:
- Gray, Justin
- format:
- Hardback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2024
- Pages:
- 224
- Dimensions:
- 23.6 x 15.2 x 2.3 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
This book provides a research-rich exploration of why trust and relationships are the foundation of every thriving business. Justin Gray and Josh Wagner reveal timeless proven principles for building, maintaining, and leveraging trust in your business dealings to gain an edge over competitors.
With practical tools and case studies, you'll learn how to bridge the gap between theory and practice, including the perfect enterprise sales cycle and customer journey, and the importance of culture, customers, and context in creating a successful business relationship.
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