Taylor, Heidi
B2B Marketing Strategy
- ISBN 13:
- 9780749481063
- author:
- Taylor, Heidi
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2017
- Pages:
- 216
- Dimensions:
- 23.39 x 15.6 x 1.17 centimetres
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
B2B Marketing Strategy: A Fresh Perspective for Effective Customer Engagement. In today's fast-paced business landscape, B2B marketers face numerous challenges in staying ahead of the curve. With customers increasingly in control of the buying process, it's easy to get caught up in marketing tactics rather than focusing on the outcomes that truly matter. This book offers a new framework for developing effective B2B marketing strategy and plans, drawing on real-world case studies and practical insights. By exploring three phases of thinking, doing and being different, you'll learn how to make your B2B marketing memorable and create lasting customer engagement.
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