Hoyne, Neil
Converted: The Data-Driven Way to Win Customers' Hearts
- ISBN 13:
- 9780593420652
- author:
- Hoyne, Neil
- format:
- Hardback
- publisher:
- Bantam USA
- language:
- English
- Publication Year:
- 2022
- Pages:
- 240
- Dimensions:
- 18.5 x 13.5 centimetres (0.22 kg
- Genre:
- Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Neil Hoyne's guide to building long-term relationships with customers is based on his experience as Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In "Converted", he shares a simple, research-backed playbook for finding your best customers and developing lasting connections.
By understanding the full value of each relationship, engaging in ongoing conversations with your best customers, asking the right questions to anticipate their needs, and finding more great customers, you can build a business that outlasts its competitors. This approach may seem counterintuitive in today's fast-paced digital landscape, but Hoyne shows how it can be a winning strategy.
With "Converted", you'll learn how to turn data into a powerful tool for customer relationships and leave your competition behind.
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