Phillips, Steve
The Consumer Insights Revolution: Transforming market research for competitive advantage
- ISBN 13:
- 9781781338698
- author:
- Phillips, Steve
- format:
- Paperback
- publisher:
- Rethink Press
- language:
- English
- Publication Year:
- 2024
- Pages:
- 208
- Dimensions:
- 21.6 x 14 x 1.1 centimetres (0.2
- Genre:
- Business, Consumer Behavior, Business,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage
This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Discover how to evolve your insights team, develop your people, processes, and technology, and achieve consumer-centric, data-driven operations.
Learn how to move from fragmented operations to a cohesive, globally connected insights function, implement agile research practices, and transition from data silos to integrated, democratically accessible data. Become a strategic partner within your organization, driving growth and innovation.
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