Barrow, Colin
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business
- ISBN 13:
- 9781789667370
- author:
- Barrow, Colin
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 320
- Dimensions:
- 23.2 x 15 x 1.8 centimeters (0.4
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
The Business Plan Workbook: A Step-by-Step Guide to Creating and Developing a Successful Business
This practical guide helps you lay down the foundations for a successful business venture by walking you through all the necessary steps to constructing a winning business plan. Based on tried and tested methodology, it covers 26 key areas of strategic planning, including market research, marketing strategy, financial projections, and staffing.
With 67 business case studies that show how successful entrepreneurs have dealt with strategic planning in the past, this updated edition provides invaluable insights for entrepreneurs, business executives, and students. Streamlined to focus on the most critical parts of business planning, it ensures you spend time where it matters and stay competitive.
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