Rickman, Cheryl D.
The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
- ISBN 13:
- 9781845280383
- author:
- Rickman, Cheryl D.
- format:
- Paperback
- publisher:
- How To Books
- language:
- English
- Publication Year:
- 2005
- Pages:
- 270
- Dimensions:
- 201 mm X 253 mm
- Genre:
- Entrepreneurship
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
This practical workbook provides a step-by-step guide to starting your own business. With real-life case studies and exercises, it helps you research and formulate your business ideas, plan marketing strategies, and manage a team.
Featuring contributions from successful entrepreneurs, including Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe, and others, this guide covers essential topics such as product development, customer understanding, finance management, branding, marketing, and more.
From developing your business idea to launching and promoting your website, this workbook offers a comprehensive approach to starting your own small business. It also includes practical advice on making your business ethical and socially responsible, helping you build self-confidence and visualize success.