Bradford, Anu
The Brussels Effect: How the European Union Rules the World
- ISBN 13:
- 9780190088651
- author:
- Bradford, Anu
- format:
- Paperback / softback
- publisher:
- Oxford University Press Inc
- language:
- English
- Publication Year:
- 2021
- Pages:
- 424
- Dimensions:
- 22.9 x 15.2 x 3.1 centimeters (0
- Genre:
- Nonfiction, Law, International,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Brussels Effect: How the European Union Rules the World by Anu Bradford The European Union is often seen as a declining power, but Columbia Law professor Anu Bradford argues that it remains an influential superpower. In her new book, The Brussels Effect, Bradford explores how the EU shapes policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. The EU achieves its influence through a unique approach known as the "Brussels Effect", where market forces alone are often sufficient to extend EU standards globally. Multinational companies voluntarily adopt these standards, elevating them worldwide. Bradford examines why this happens and how the EU's role as the world's regulator is likely to endure despite its economic decline. This book provides insight into the EU's power and influence, shedding light on a complex topic that has significant implications for global commerce and policy.