Howard Raiffa
The Art and Science of Negotiation
- ISBN 13:
- 9780674048133
- author:
- Howard Raiffa
- format:
- Paperback
- publisher:
- Harvard University Press
- language:
- English
- Publication Year:
- 1990
- Pages:
- 384
- Dimensions:
- 23.37 x 15.49 x 2.54 centimetres
- Genre:
- Business, General, Nonfiction,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Howard Raiffa's comprehensive guide to negotiation offers practical insights and step-by-step processes for achieving mutually beneficial results in various situations. By challenging traditional "zero-sum" thinking, Raiffa provides a fresh approach to negotiation that emphasizes the potential for joint gains. Through detailed analysis and engaging diagrams, Raiffa elucidates the mechanics of negotiation, drawing on his extensive background in game theory and decision analysis. This accessible book is ideal for anyone involved in negotiations, including lawyers, business executives, diplomats, and others seeking to improve their skills. With its unique blend of art and science, this book provides valuable guidance for negotiators and intervenors alike, helping them to achieve better outcomes for all parties concerned.