Kung, Lucy
Strategic Management in the Media: Theory to Practice
- ISBN 13:
- 9781529773699
- author:
- Kung, Lucy
- format:
- Paperback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 280
- Dimensions:
- 2 x 24.2 x 24.2 centimetres (0.4
- Genre:
- Tertiary Education (US: College), Nonfiction, Social Sciences,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Strategic Management in the Media: Theory to Practice by Lucy Küng provides a comprehensive guide to strategy and management in the media industry. This fully revised third edition explores key shifts in the strategic environment, including digital platforms, streamed media, and generative AI, and applies all theories to the sector with insight and clarity. The book delves into innovation, disruption, and strategic adaptation in action through an expanded set of new cases on diverse global companies. It also offers practical guidance for students and professionals seeking to understand competition, build core competencies, drive innovation, shape culture, and find effective leadership approaches. With its updated content and new resources, this book is ideal for those studying media studies, media economics, or media management.
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