David Lowe, Peter Fenn
Commercial Management : Theory and Practice
- ISBN 13:
- 9781405124683
- author:
- David Lowe, Peter Fenn
- format:
- Paperback
- publisher:
- Wiley-Blackwell
- language:
- English
- Publication Year:
- 2013
- Pages:
- 522
- Dimensions:
- 19 x 2.4 x 24.6 centimetres (1.1
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Commercial Management: Theory and Practice by David Lowe provides a comprehensive framework for understanding commercial management in project-oriented organisations. This book explores the nature of commercial practice at the buyer-seller interface, outlining key activities, skills, and theories that underpin this function. The book is structured into four parts, covering commercial leadership, strategy, risk and uncertainty management, financial decision-making, and key legal issues. It also addresses best practice management, commercial and contracting strategies, and tactics. By examining the principles of commercial management, readers can gain a critical understanding of the factors that influence this practice and develop a theoretical foundation to support their activities. This book is an essential resource for anyone working in project-oriented organisations, providing a valuable framework for navigating the complexities of commercial management.
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