Giulia Calabretta , Gerda Gemser
Strategic Design: Eight essential practices every Strategic Designer must Master
- ISBN 13:
- 9789063694456
- author:
- Giulia Calabretta , Gerda Gemser
- format:
- Paperback
- publisher:
- Bis Publishers 01 edition
- language:
- English
- Publication Year:
- 2016
- Pages:
- 228
- Dimensions:
- 18.8 x 2 x 24.1 cm
- Genre:
- Business, Finance & Law, Accounting, International, Giulia Calabretta, Gerda Gemser,Strategic Design: Eight essential practices every Strategic Designer must Master,Bis Publishers,9063694458,Management & Business: General,Business & Economics,Busines
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Strategic Design: Mastering Eight Essential Practices for Innovation Success Giulia Calabretta, Gerda Gemser, and Ingo Karpen present eight strategic design practices that help professionals effectively play a more strategic role in innovation projects. These practical guidelines provide tools and frameworks for applying these practices to achieve successful outcomes. Designers are increasingly involved in crafting briefs and making strategic decisions, but many lack knowledge on specific practices for acting strategically in innovation projects. This book addresses this gap by introducing eight essential practices that can be applied quickly and easily. By mastering these strategic design practices, professionals can improve their ability to drive innovation success and make a meaningful impact in their work.