Ray Holland , Busayawan Lam

Managing Strategic Design

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ISBN 13:: 9781137325945
author:: Ray Holland , Busayawan Lam
format:: Paperback
publisher:: Palgrave Macmillan
language:: English
Publication Year:: 2014
Pages:: 356
Dimensions:: 15.8 x 1.8 x 23.4 cm
Genre:: Business, Finance & Law, Management, Strategy
Condition:: New
Availability:: Item usually sent within 5 working days

£54.54

Current Stock: 5

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Description

Description

This core textbook explores the power of design management to drive corporate strategic goals. By applying new concepts of design management, students and practitioners can use design strategically to achieve organizational visions and targets.

The book's tripartite structure covers an introduction to the topic, followed by sections on how strategic design supports key business functions and drives organizational growth through design-led branding.

Essential for upper level undergraduate and postgraduate students studying design management, as well as practitioners and specialist modules in business and marketing courses, this textbook provides a comprehensive guide to managing strategic design.

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