Maarek, Philippe J.
Campaign Communication and Political Marketing
- ISBN 13:
- 9781444332353
- author:
- Maarek, Philippe J.
- format:
- Paperback
- publisher:
- Wiley-Blackwell
- language:
- English
- Publication Year:
- 2011
- Pages:
- 284
- Dimensions:
- 24.2 x 17.4 x 1.6 centimetres (0
- Genre:
- Arts & Photography, Language Arts, Communication Studies,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Campaign Communication and Political Marketing provides a comprehensive analysis of modern political campaigns, exploring their integral components, strategies, and tactics. This international study draws on various case studies to examine the impact of different factors on campaign conduct.
The book covers key topics such as advertising strategy, demography, and the effect of campaign finance regulation on funding, offering insights into how these elements shape the outcome of elections. It also investigates the role of digital media and the 24/7 news cycle in modern campaigning.
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