Matthews, Byron
Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force
- ISBN 13:
- 9781119440277
- author:
- Matthews, Byron
- format:
- HardBack
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2018
- Pages:
- 256
- Dimensions:
- 22.86 x 16 x 2.29 centimetres (0
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force by Byron Matthews and Tamara Schenk is a practical guide to boosting revenue through smarter selling. This book provides step-by-step approaches for implementation alongside expert advice on sales enablement best practices.
It offers a holistic approach that ensures optimal implementation with measureable results, covering training, content, and coaching. Case studies from real-world companies illustrate the effective use of enablement programs and highlight essential steps leaders must take to achieve desired sales results.
By understanding sales enablement and its potential impact on your company, you can adopt proven best practices to enhance sales and boost revenue in a rapidly changing market where consumers are smarter and more connected than ever before.
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