Dervan, Paul
Run with Foxes: Make Better Marketing Decisions
- ISBN 13:
- 9780857197726
- author:
- Dervan, Paul
- format:
- Paperback / softback
- publisher:
- Harriman House Publishing
- language:
- English
- Publication Year:
- 2020
- Pages:
- 188
- Genre:
- Business,Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Run With Foxes: A Blistering Collection of Real-Life Marketing Stories
Paul Dervan shares his 20 years of experience in marketing, drawing on hundreds of experiments and exclusive interviews with top marketers. He reveals the messy reality of decision-making in marketing and the secrets of making better decisions.
This insider's guide to being a better marketer breaks open marketing triumphs and disasters with brutal honesty, offering valuable lessons from successes and failures big and small.
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