Constant Berkhout

Retail Marketing Strategy: Delivering Shopper Delight

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ISBN 13:
9780749476915
author:
Constant Berkhout
format:
Paperback
publisher:
Kogan Page
language:
English
Publication Year:
2015
Pages:
296
Dimensions:
15.2 x 1.7 x 22.9 cm
Genre:
Business, Finance & Law, Management, Distribution
Condition:
New
Availability:
Item usually sent within 10 working days
£35.01

Description

Retail Marketing Strategy: Delivering Shopper Delight The retail landscape has undergone significant changes in recent years, driven by the rise of the internet and social media. As a result, traditional concepts governing physical retail environments are no longer sufficient to remain competitive and relevant. To succeed in today's multi-channel environment, retailers must adopt customer-driven strategies that prioritize shopper delight. This book provides a comprehensive guide to developing a customer-centric approach to retail marketing, helping businesses to stay ahead of the curve in a rapidly changing market. By exploring the latest trends and best practices in retail marketing, readers can gain a deeper understanding of how to create a shopper-driven strategy that drives sales and growth. With its focus on delivering shopper delight, this book is an essential resource for anyone involved in retail marketing, from senior executives to marketing teams and retail managers.

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