Rosser Reeves
Reality in Advertising
- ISBN 13:
- 9780982694145
- author:
- Rosser Reeves
- format:
- Paperback
- publisher:
- Widener Classics
- language:
- English
- Publication Year:
- 2015
- Pages:
- 172
- Dimensions:
- 14 x 1 x 21.6 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Advertising, Rosser Reeves,Reality in Advertising,Widener Classics,0982694148,Business / Economics / Finance,Advertising & Promotion,Business & Economics / Advertising & Promotion,Business & Economics/Marke
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Reality in Advertising by Rosser Reeves is a seminal work on the principles of successful advertising. First published in 1961, it has become a cornerstone of advertising literature, widely translated and published in multiple editions. The book offers a hard-headed approach to advertising, highlighting the importance of sales as the key criterion. Reeves critiques the misguided philosophies and practices of the advertising industry, providing a thorough explanation of how to write effective advertising that drives sales.
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