Young, Miles
Ogilvy on Advertising in the Digital Age
- ISBN 13:
- 9781847960870
- author:
- Young, Miles
- format:
- Hardback
- publisher:
- Carlton Books Ltd
- language:
- English
- Publication Year:
- 2017
- Pages:
- 288
- Dimensions:
- 19.6 x 25.4 x 2.7 centimetres (1
- Genre:
- Arts & Photography, Art, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
David Ogilvy's groundbreaking work on advertising has stood the test of time. Written by Miles Young, CEO and successor to the legendary adman, this updated edition explores the significant changes that have transformed the industry in recent years. From the digital revolution to emerging markets and the importance of branding and content creation, Young reveals the secrets of successful advertising in the 21st century. The book draws on Ogilvy's own campaigns for international brands such as Coca-Cola, Louis Vuitton, IBM and American Express, as well as anecdotes from Young's own career. With these examples, Young provides valuable insights into what makes effective advertising work today. This book is a worthwhile read for anyone looking to understand the latest trends and strategies in advertising, branding and digital marketing.
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