Ogilvy, David
Confessions of an Advertising Man
- ISBN 13:
- 9781904915379
- author:
- Ogilvy, David
- format:
- Paperback
- publisher:
- Southbank Publishing
- language:
- English
- Publication Year:
- 2011
- Pages:
- 192
- Dimensions:
- 23.2 x 15.2 x 2 cm
- Genre:
- Business communication & presentation
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A new edition of a business book that has been widely read and respected for its insights into the world of advertising and management. David Ogilvy, considered a creative genius by many of the biggest global brands, shares his pioneering ideas and inspirational philosophy in this seminal work. First published in 1963, it revolutionized the world of advertising and became a widely translated book, covering not only advertising but also people management, corporate ethics, and office politics. The book's focus on good practice in business, and its emphasis on the importance of character in promoting individuals to top jobs, make it a valuable read for anyone interested in business and management.
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