Public Relations in Global Cultural Contexts: Multiparadigmatic Perspectives

Public Relations in Global Cultural Contexts: A Multi-paradigmatic Approach By Nilanjana Bardhan and C. Kay Weaver Routledge, 2011 This book offers a critical examination of public relations' contribution to globalization and international power relations, exploring alternative paradigms that highlight global interconnectedness. The authors draw on qualitative research and multiple approaches to provide a nuanced understanding of the subject matter. The volume encourages readers to consider new ways of thinking about public relations, moving beyond traditional positivist epistemologies. By incorporating diverse perspectives, the book provides a valuable contribution to widening the philosophical scope of public relations scholarship. This collection is an essential resource for students and practitioners of public relations seeking to understand the complexities of global communication. Suitable for classes in international public relations, global public relations, and advanced strategic public relations, this book will provide a solid foundation for those looking to explore the intersections of culture, communication, and power in public relations practice.